What are Instagram Stories? 📖

Assuming you haven’t been living under a rock you would have heard of social media platform Instagram. If you are not a Instagram native – boy is this post for you!

We are going to assume that you know a little about Instagram (native or not). In short – think beautiful images, snappy copy and scrollin’ behaviour. Instagram Stories is our focus for the month of July – we hope to hold your hand through learning about all Instagram STORIES. So buckle up – let’s do this.

What are stories? They have become so much more than the Snapchat frenemy. They are the first thing people <generally> click on when they jump on their Insta feed. Have you changed your insta habit to check stories first? or do scroll then watch the stories? Do you have certain times of day that you are more likely to watch stories over scrollin? Do you prefer to watch your fav brands or people closest to you? or a real mix bag of all the above.

These are the questions we are asking ourselves (and you!) to learn more about the intricate world of Instagram stories.

So many questions and only 27 days of the challenge to go – ahhhhhh.

So what are Instagram Stories?

Put simply Instagram Stories are video’s and photo’s that users can share with their followers that live within their ‘STORY’ for 24 hours. Yep, a whole 24 hours and then – SWISH, they disappear.

Very much a product that was created to combat the increasing popularity of Snapchat. But Instagram Stories continue to soar – increasing engagement between users and deliver mass reach across users. They are also a great way for creators to engage with their audience in quick bursts of video that don’t ‘live’ on the grid.

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