52 Frugal AF Marketing Ideas for 2023

One for each week of the year 😉

Small businesses we see you. We are you. Which is EXACTLY why here at Grevillea Marketing we created this fresh off the press one pager of Marketing Ideas that are either FREE or very cheap*

Another fun fact is = we’re doing ALL of these ideas. Yep, one week at a time from the 1st of January 2023 we will be laser focussed on 1 idea listed each week.

AND then…

We’ll be sharing our findings (the good, the bad, and the YOU gotta try this) with YOU.

Before you read on a word of warning. This is a super basic, simplified list of ideas. We have more, but we wanted to be realistic with ourselves and our business goals as well as inspire YOU to try as many (or little) for your business.

Follow our journey on YouTube, Instagram or the best one is the emails for all the juicy insights or better yet be a part of our journey.

*Very cheap = $200 or less

THE LIST

1 Website

2 Posters: Old school right?

3 Email: More on this later

4 Postcards: Another old school idea I love - hmmmm holiday season?

5 SEO (Search Engine Optimisation): This is appearing on the first page of Google results for FREE when people are typing in your keywords - new to SEO? no sweat we'll cover basics when we get to it.

6 Blog

7 Podcast guesting

8 Blog for others

9 Collab Content: This is a biggie - more details to come

10 Youtube: This is one of Grevillea Marketing's goals - stay tuned

11 Ebook: This is idea is a bit snoring however I want to tip it on it's head

12 Link in bio

13 Word of Mouth: A personal fav, and in my opinion still the #1 form of marketing

14Trend spotting: Ride that wave

15 Pinterest: ahem hello Pinterest expert

16 Location: Pretty excited about this one - may not be a super relevant idea for E-comm (but who knows....)

17 Testimonials

18 Follow ups: Not what you think...

19 Email Automation: This a beast of a topic

20 Directory listing

21 Contest: Ergh not a huge fan of this - it can work though!

22 Local Market: Another old school idea - think local craft market

23 Business Card: 3 years in business and I've never had them printed - time to test out how you can use them for your marketing

24 Showbag

25 Gifts with purchase: I used to work with all the BIG cosmetics, this is a HUGE marketing tactic for cosmetics - why not small biz's too?

26 Merchandise: Still thinking on this one...

27 Local Newspaper

28 Pick up the phone: Although I'm not a huge fan of cold calling, when you research and *really* get to know a business picking up the phone can be a huge marketing effort

29 Instagram DM If you don't know what DM means - google it

30 Instagram Engagement

31 Facebook Group

32 Free Course

33 Linkedin Organic Content

34 Instagram Reel

35 Instagram Challenge

36 Instagram Live

37 YouTube Live

38 Library: This is a business idea we're currently working through - more details to come

39 Free Workshop: Online or face to face - this gives people a taste for working with you

40Book

41Local Radio

42Branding

43Photography

44Coworking Space: Another idea that excites us - can't wait to try this one!

45Youtube Shorts

46Content Marketing: Another beast of a topic

47 Linkedin Blog

48 TikTok

49 Ads: Yikes - there is no way to cover this in a week however will try

50 Influencer Marketing

51 Letterbox Drop

52 Stickers: Although this is classified as Merch keen to try stickers specifically