THE 4 BIGGEST DIGITAL MARKETING TRENDS OF 2021

The top tips small businesses and in-house marketers need to know this year + how to implement them with success in your business Every year, as we open our calendars to January 1st, we’re simultaneously met with the inevitable flow of lists of “The top (insert number) biggest marketing trends for (insert year)”.  And forContinue reading “THE 4 BIGGEST DIGITAL MARKETING TRENDS OF 2021”

A Guide to Social Media Advertising During the Holiday Season

As of 2019, more than 3.5 billion people in the world use social media, and this number is only growing. This equals about 45% of the current population. So if you’re considering marketing your business through social media ads during the upcoming holiday season, you’re not alone. But during Q4, the time went the most money isContinue reading “A Guide to Social Media Advertising During the Holiday Season”

Instagram Reels: Introducing the latest kid on the Instagram block

Been hearing whispers about a hot new Instagram feature called Reels but have no idea what anyone’s referring too? Well, don’t stress – we have your back. Today, we break down the most talked about update in a long time and why you should be considering it for your business’ marketing strategy. Let’s get upContinue reading “Instagram Reels: Introducing the latest kid on the Instagram block”

Calling cut on IGTV – for now

As our deep dive into IGTV draws to a close, we’re taking a moment to reflect on the wonders of the relatively new Instagram video platform. If we’re honest, IGTV was a scary concept going into this challenge, and honestly, it’s not one we embraced to its full potential. But for those brave enough toContinue reading “Calling cut on IGTV – for now”

IGTV: Turning your business into the star of its own production

Think Instagram is just for pretty images and short, snappy videos? Guess again. Just when you think you’ve got the popular social media platform all figured out they throw you a curveball. And in June 2018, that (much welcomed) curveball was IGTV. IGTV gives you the benefits of the Instagram Story video feature but amplified.Continue reading “IGTV: Turning your business into the star of its own production”

Story time draws to a close

We’re coming to the middle of August (seriously, where did the time go?) and with that the end of ourmonth-long dive down the rainbow-coloured rabbit hole that is Instagram Stories. It’s been a mind-boggling month of stepping out of our comfort zone with crazy filters, funny emojiis and stickers,exclusive content and even a little dabbleContinue reading “Story time draws to a close”

Once upon a Story – Diving down the rabbit hole

If you’ve been sleeping on Instagram Stories, it’s time to wake up. You see, Stories are a big deal on the ‘Gram – over 500 million people view them daily. That’s a whole lot of potential customers! Instagram Stories (or as the cool kids call them “Insta-Stories”) allow you to really connect with your audienceContinue reading “Once upon a Story – Diving down the rabbit hole”

What are Instagram Stories? 📖

Assuming you haven’t been living under a rock you would have heard of social media platform Instagram. If you are not a Instagram native – boy is this post for you! We are going to assume that you know a little about Instagram (native or not). In short – think beautiful images, snappy copy andContinue reading “What are Instagram Stories? 📖”

31 Days of Instagram Stories – Strategy and tactics for businesses to learn from.

Hello there, Greetings from this part of the world. Hope you are fab! Wanted to let you know that we have had a crazy idea. Yep, we are setting a challenge for ourselves at Grevillea. Sure we can think of some other hilarious or catchy name for it BUT we are challenging ourselves to diveContinue reading “31 Days of Instagram Stories – Strategy and tactics for businesses to learn from.”