7 Benefits of Running Pinterest Ads
Social media use has more than doubled in the last six years, and that trend shows no signs of stopping.
But it's still not easy to get someone's attention online. This is true especially when you don't have a ton of marketing knowledge in the first place.
However, knowing what Pinterest can do for you is a great start.
Not only is it a popular site, but it has many unique advertising-friendly features that no other social media site has.
So keep reading to learn more! We'll offer seven benefits of running Pinterest ads and give you tips on improving your Pinterest marketing strategy.
1. Striking First Impressions
First impressions aren't everything, but they're still pretty important. If you know this much, then it's easy to understand how crucial Pinterest marketing can be to your overall digital marketing campaign.
With aesthetics and imagery at the centre of its platform, Pinterest can allow your business to capture a new audience by letting them judge with their eyes first. This is even more effective if your business deals with clothing, cosmetics, and more.
It also helps to incorporate textual information into your advertisements. But for Pinterest, it's great to use both textual and visual advertising in conjunction with each other.
2. Huge Audience Outreach
Pinterest is one of the most-used social media sites in the world. in fact, it ranks #14 out of all social networks in the world. This means that they rank higher than sites like Twitter and Reddit, making it a lucrative platform to advertise on!
It's a site used by many to bookmark projects and products that they're vying for. If you display ads showing that your business can provide exactly what they're looking for, then they're most likely going to buy in!
3. SEO Ranking
Popular content on Pinterest easily gets hiked up on Google search results pages. A Pinterest post redirecting to the page that you're trying to lead your audience to might even get more traffic than the page itself! This gives you two chances to win over a new audience.
This can also ensure that you have two great chances of having people find your website. If people browsing Google don't make it to your website, they might come across a link to a Pinterest post that links to your website.
People on Pinterest also count as a semi-separate audience, which can double your website's chances of visibility! After all, whether your audience comes from Google search results pages or Pinterest, a click is a click.
4. Cost-Effective Marketing
Pinterest advertising is convenient for businesses that don't necessarily have a ton of funds to pay for advertising space. While Pinterest doesn't have a dedicated advertising service for businesses, you're free to create a page for your business and start posting.
The site is very image-based, which allows you to put attractive images and infographics at the forefront. Users can even follow your business page if they like the look of your brand enough, giving you at least a loyal viewer of your content.
Brands can also advertise by creating Pinterest Promoted Pins. These posts are promoted more frequently to Pinterest's users, inviting more potential traffic to your page. You don't only have to display products through these ads either, but can also expand on your brand story and provide ideas on how to use your products.
This costs money, but it costs a fraction of the price you'd pay for advertising on a platform like Google Ads or other online platforms. A method that's both effective and cost-friendly is perfect for any business, no matter its size!
5. Shoppable Pins
On top of increasing your social media presence, Pinterest can let your page function as an indirect shopping platform. Through "Product Pins", you can advertise individual products through posts and provide a link to the actual product page.
This allows you to display your products to Pinterest users looking for products like yours anyway. Not only that but there are many advantages of this feature beyond outreach and visibility.
Pinterest actually allows you to create product categories and check your analytics. These are just a few benefits out of many, but they let you double up on the platform's utility beyond its social advantage.
6. Audience Loyalty
On this site, a loyal viewer could more easily become a loyal customer. Even if viewers don't initially register your profile as a brand's profile, following your page means welcoming your advertisements. If they continue to enjoy your content, they're most likely going to at least peruse through your business's site.
Even after their first purchase, they probably won't think to unfollow your page right after that. This will encourage loyal consumerism and viewership which will only flatter your business to them! If they're pleased with their product, they'll be excited about new releases or updates.
Otherwise, it's easy for customers to forget about the brands they bought their products from. Even if they thoroughly enjoyed their product, having no reminder of your brand will stunt a second visit from them. But a regular Pinterest visitor will undoubtedly encounter your business regularly, with a positive effect on your profits.
7. Easy Clickability
As opposed to other social media platforms, Pinterest is optimized for users to be redirected to product pages. Every post has a link in clear view on the image post. This prevents users from having to fish around for your business's website.
Easy accessibility can only mean good news for your business. You won't have to try to clear the way to your links as much since it will be front and centre of every post.
Take Advantage of Pinterest Ads for Business Success
Though other social media platforms are also great for your social media marketing campaign, Pinterest is also a great, profitable platform for any business looking to expand its online presence.
At Grevillea Marketing, we understand exactly why running Pinterest Ads are good for business. We specialise in this knowledge and the skill to act on it. So if you're looking to perfect your Pinterest Ads strategy, then contact us today to get started!