Pinterest Marketing For Service-Based Businesses
As of 2021, Pinterest has 4.3 million Australian users. This makes it one of the best social media marketing platforms for your small business.
But Pinterest marketing isn't only for e-commerce businesses! In fact, Pinterest marketing for service-based businesses can be just what you need to reach your ideal customers.
Since Pinterest functions like a search engine, customers are already searching for your content. And once people click on your Pin, they'll be taken to your website, where you can show them that your services are exactly what they're looking for.
Ready to use Pinterest for your service-based business? Read on for our helpful guide so you can skyrocket your business reach!
Why Should I Market My Business on Pinterest?
Although Pinterest isn't a quick strategy for getting new clients, it's an excellent long-term marketing plan to get your service-based business in front of more people.
If you create content on your website on a regular basis (such as blog posts), then Pinterest is perfect for helping you promote that content.
Pinterest is one of the best ways for your brand to get exposure and traffic from people whose problems can be solved through your service.
Now that we've covered why you should market your business on Pinterest, let's cover some of the best strategies that you can start using today!
Decide on Your Ideal Customer
Before you create your Pinterest Business account, you need to decide on your ideal customer. This will influence every aspect of your Pinterest digital marketing strategy.
Consider creating a customer persona so you can figure out these details. Although a customer persona is fictional, it's based on real-life research.
To understand what content will attract your ideal customer, you need to figure out who they are. What is their demographic? What are their pain points? How can your business help solve their pain points?
And once you decide on your ideal customer, you'll be clearer on what kind of content you want to promote on Pinterest and what keywords you want to rank for.
Create Boards
The next step is to create your Pinterest business account, fill out your profile, and make some boards. A Pinterest board is where you organize your business' Pins by category or by name, so that your viewers can browse your content easily.
Brainstorm topics that you cover in your content, and then generalize these into boards. For example, if you are a wedding planner, you could have boards with different wedding themes, decor ideas, and timeline tips.
When you're creating your boards, remember to keep in mind what your ideal clients might be searching for and build your boards around that.
Create 10-15 boards to start with. This way, whenever you create a new Pin, you'll be able to organize it into a board with similar content.
Choose Keywords Carefully
Search engine optimization (SEO) isn't just for search engines like Google. Focusing on keywords helps you to direct more organic traffic from Pinterest to your website.
Organic traffic refers to traffic you get from a search engine that isn't paid for. And since Pinterest functions like a search engine, customers who search for keywords find your Pins. They then get to your website via organic traffic.
For this step, break your service down into its core elements and come up with keywords for these. Then, use the Pinterest search bar to find relevant keywords to your niche and to your Pins.
If you're more focused on local customers, make sure to use keywords relevant to your area (like city names and popular local places) so that you can geo-target your Pins to potential customers who are near your business.
Make Pins Out of Your Content
Making Pins out of your content is one of the key ways you can boost brand awareness.
Let's say you are a business coach and you want to promote your business on Pinterest. Now imagine that your ideal client needs help managing a new side hustle while working full time.
This ideal client searches for help with side hustle time management on Pinterest. She comes across your Pin, which you've labelled "5 Tried-and-True Methods for Balancing Your Side Hustle and Job."
This Pin is the perfect solution to her problem, so she clicks on it, goes to your site, and reads your blog post. She loves the value she got out of this post, so she signs up for your email list. After a while, she decides to work with you one-on-one.
Not only have you improved brand awareness by getting a new paying customer, but she may also share your brand on her social media or LinkedIn, boosting brand awareness even more.
Make sure to check your Pinterest analytics to see which Pins people are clicking on the most. Then you'll have an idea of what kind of content to make in the future.
Optimize Your Website for Conversions
A fundamental part of your marketing strategy is optimizing your website for conversions.
Even if Pinterest gets more people on your website, you need your potential customers to convert. This means that they complete a desired action, such as joining your email list or booking a coaching call with you.
One way you can increase your website conversions is by including a call to action at the end of each blog post. Try adding a call to action in the middle as well to see if this increases your conversions.
This could be a free checklist that people get when they subscribe to your email list, for example.
Ready To Start With Pinterest Marketing for Service-Based Businesses?
Service-based businesses have a lot to gain from using Pinterest as a part of their online marketing strategy.
Pinterest marketing for service-based businesses not only increases traffic to your website, but it can help your business target, find, and convert your ideal customers.
Still have questions about Pinterest marketing? Grevillea Marketing is here to help!
Our expert Pinterest marketing services are committed to recommending what's best for your business. Plus, we're always up to date on industry trends. If you're ready to start your Pinterest strategy, contact us today.