How Pinterest helps you boost your SEO presence

Pinterest holds a lot of value for many businesses. What started out as a site for crafters, DIY-ers, and family members looking for easy tips and tricks has skyrocketed into a social media pillar for many businesses. However, Pinterest holds a lot of potentials when it comes to SEO.

Unlike other social media sites like Twitter or LinkedIn, where SEO is just not really possible, Pinterest is different. If used correctly, you can improve SEO results, and use it as an acquisition tool for new traffic. The more optimized and valuable your Pins are, the more you appear in search and increase your brand’s visibility.

So how do you do that?

Always keep an eye on your top pins

The main thing to bear in mind when it comes to Pinterest is that it’s not Facebook. While this might sound a bit obvious, it really plays a big role in interaction and engagement. Facebook is great for a more direct connection with users. But on Pinterest, you need to treat it more like a content distribution and awareness platform. You won’t get as much direct, one-to-one engagement, but it’s a way to build your brand and start having your pins appear in search results. 

If you’re not sure what kind of content to post to grow your following, start with your top Pins. Think about value and what type of content seems to do well for your brand to develop a Pinterest strategy. As you post more and see interaction and engagement, you can further optimize to continually ensure that you’re providing SEO-friendly content. The more valuable your content is, the better it will perform in search engines.

Create an image bank and standardize your process

To piggyback off the previous point, to be successful on Pinterest requires a lot of emphasis on the visual aspect of the platform. People generally only look at images as their main draw, similar to Instagram, but with less emphasis on the captions in comparison. So if you’re looking to create content that will rank for SEO, you’re going to have to plan out content well in advance. Having a process in place and content ready to go will help you in reaching the top pages of search results faster.

Create an image bank based on the top-performing Pins, and start mapping out content well in advance. This ensures consistency, which is very important for gaining followers and gives you time to do research. Look at other top Pins and common results in search engines to ensure that what you’re choosing is relevant and has a better chance of attracting user interest on search engines. 

Mix up your content

It might be tempting to just do standalone images on Pinterest or follow a very strict form of content. While there is value in consistency, there is engagement when you mix it up. You have multiple options for Pins, from the standard vertical or square image to video, shopping, carousel, and collections. 

Mixing them up will give you the best results! When you’re planning out your content, try to include a variety of different Pins. Doing so will not only make your feed more interesting, thereby attracting more users, but it also helps you rank better in search engines. The more you can create a variety of relevant content on Pinterest, the better engagement and retention you’ll see.

Ultimately, Pinterest has a lot of value for digital marketers. If you're able to capture and hold interest, you can start to rank higher in search engine results. Trying to treat it the same way you would Facebook or Instagram will likely lead to not-so-great results, so make Pinterest an independent focus. 

Remember that it’s about content distribution on Pinterest rather than personal interaction. Focusing on the content and the visuals will be crucial in helping you have more of an impact on the organic SEO front. 

If you’d like to learn more about the value of Pinterest for digital marketers and its role in SEO, please get in touch today!

Thanks for reading!