How to Grow Your Business With Pinterest Marketing

If you think that Instagram and Facebook are enough to help your business, then think again.

Ready to know how Pinterest marketing can help grow your business (for FREE)? Read on for some insider expert advice.

Reach Your Target Market

Did you know that Pinterest has over 478 million users worldwide, of which two-thirds are women! There are 4 million monthly active users here in Australia. Pinterest claims that 8 out of 10 mums in the US are Pinterest users and 38% of users here in Australia. What does this mean for your business?

This is important to note because oftentimes, the primary decision-makers are mums. If your product targets mothers, consider marketing on Pinterest.

If your business is women-centric, then Pinterest marketing is what your business needs. Since Pinterest has more female users, you can use Pinterest to reach your target audience.

Are males your target audience? No problem, a fair chunk of the Pinterest audience are men, and because it’s not the first social media platform marketers think of, it’s an uncluttered option.

Grow Web Traffic

If your business relies on social media marketing, marketing on Pinterest is the way to go. When it comes to the effectiveness of social advertisement, Pinterest is ahead of LinkedIn and Instagram! Want to know why? Because although Pinterest is a social media platform, it’s secret super power is it’s SEO (aka Search Engine Optimisation). Pinterest is fueled by keywords, yes the same as Google and YouTube.

ALSO

Pinterest has product pins that help users buy products. When a user finds a product they're interested in; the user can click the “visit button.” This directs them to your website's product page.

This convenient access to your website will send traffic your way. You may also add a “pin it” button to your website as a Pinterest marketing strategy. This action will allow Pinterest users to share your images in their Pinterest account without leaving your website.

Followers will immediately see the shared pin, resulting in a redirection of traffic to your website. This is also a good opportunity to gain new followers and endorse your brand name on social media.

Pinterest has a great search function that can benefit your business. The images shared by users remain longer on the site, which other users can discover anytime.

Boost Sales With Shop the Look Pins

You can also the "shop the look" button use to your advantage. This button allows you to tag products in your image pins on Pinterest.

For instance, you post an image pin of a dining table with fruits and silverwares from your brand. You can tag a link to your product page to any of the elements in the photo.

A white dot will appear when you tag a link to your product page in the plate shown on the photo. Pinterest users can now click on that white dot to get information on the product, like the brand name and price. If they like what they see, they can buy the item by clicking again.

Grow Your Business With Pinterest Marketing

With Pinterest, you get free traffic, a boost in sales, and brand endorsement! Creating a Pinterest account and reap the benefits of Pinterest marketing.

Need more help in marketing for your business? Grevillea Marketing is here to save the day! Whoop whoop.

Contact us today and let us know how we can help you and your business. SQUEAL we’re excited!