Pinterest Marketing for Beginners
When you're re-evaluating your marketing strategy, you'll want to consider Pinterest. You might ask yourself, why Pinterest?
Well for one reason, did you know about 93% of Pinterest users shopped online in the last 6 months. This article will take a look at a guide for Pinterest Marketing for beginners. Read on to explore this guide and ensure that your Pinterest game is at the top of its level.
Why Pinterest?
Besides having a large audience, it's also a great way to reach new customers and promote your services and products. Many don't realize that Pinterest is a search engine, you can be found through Google as well.
Bring more traffic to your site organically by having a daily Pinterest strategy. It's also convenient since different programs allow you to schedule your pins in advance.
The best reason to start with Pinterest is that it can increase the number of views that your content receives. Others can reshare your pins years later.
1. Target Your Audience
Did you know that Pinterest has 2 billion searches each month? Rule number 1 of marketing is to target your audience. Pinterest advertising allows you to target certain demographics, interests, keywords, and ages.
Information that you can find from Pinterest advertising includes:
How many become newsletter subscribers
How many visit your site
What individuals looked at similar content
How many engaged with your pin
2. Use Engaging Content
Your Pinterest strategy needs to include copy that's clear and engaging. Use vertical imagery with your pins as well.
Have a text overlay for your pin. Use strong storytelling in your pins as well.
3. Fresh Content
Use new pins and don't reuse the same pins. It can be images from other websites, as long as it's not the same pin.
4. Share Product Listings
Use a pin that shows your different products. Show a photo of one of your products in the pin. You can also state how long it'll be available and for how much.
5. Be Active
Consider using a pin scheduler in order to create your pins in advance and see what times work best. Make sure that you pin daily. This can also mean scheduling your pins to go live in advance.
Follow other boards that are relevant to your niche. Make sure that you repin trending pins.
6. Follow Competitors
In order to have more followers, follow the competition. It's a way to tap into their audience as well.
In order to find competitors, you'll need to search for specific terms that might come up on their profiles. Next, click on people.
Look through their profiles and begin to follow them. Some will follow you back as well.
Understanding Pinterest Marketing for Beginners
After exploring this guide, you should better understand Pinterest marketing for beginners. Are you dreaming of having a Pinterest marketing strategy that increases your followers and conversions?
Let's talk! Contact us with any questions that you have. From email marketing to social media marketing, we love to chat about all the possibilities!