How to Set Up Your Pinterest Business Account
Earlier this year, Pinterest ranked as the 14th largest platform in the world in terms of global active users.
Well for one reason, did you know about 93% of Pinterest users shopped online in the last 6 months. This article will take a look at a guide for Pinterest Marketing for beginners. Read on to explore this guide and discover how to set up your Pinterest business account.
Pinterest is not as popular as Instagram or TikTok, but this social network has more monthly active users than Snapchat, which is very popular among Gen Z.
Do you want to attract more consumers to your business? Then, maybe it's time to consider Pinterest.
Continue to read to learn how to set up your Pinterest Business account. You'll be able to leverage this social media and attract new customers.
What Is a Pinterest Business Account?
Pinterest is a social media used by people to find inspiration for many different things: from vegan food recipes to house decorations.
Users can "pin" ideas (like makeup images) and visualize them later on, as long as they save the post in their "boards."
Pins can also link back to websites, making Pinterest a fantastic tool for driving traffic and sales. Therefore, a perfect fit for businesses.
Fortunately, pins allow people to find further information on products they're interested in buying.
When using Pinterest for your business, you must include a link to your website with every single pin. You have to embrace this opportunity to let others see your blog post or, perhaps, your online store.
Keep in mind: every post is a chance to gain a new customer.
How to Set Up Your Pinterest Business Account
You can create a Pinterest business account, as long as the email you use to sign up is not already in use on another Pinterest account.
The steps are simple: click sign up, and after, click on "create a business account." You'll have to provide details (email and age), create a password, and finally, click create account.
From this point onward, you'll be able to build your profile, describe your business, and, if desired, run ads. Regardless if you're planning to start a campaign right away or not, you'll have your new Pinterest business account sorted.
Best of Both Worlds: Business and Personal
So, can you have a personal and business Pinterest account? Of course, you can! If you're looking into being practical, this is a great option, as it will make your Pinterest business account login quicker and easier.
You have to log into your personal account, click the directional chevron down icon, and then click add account. Soon after, you'll be able to see under ''create a free business account'' the "create" option.
The following step is simple: click create a linked business account and click ''create linked account''.
Voila, build your profile, and you're open for business.
Just like Instagram, you can easily switch between accounts (you'll use the same email and password to sign in) and, if you have more than one business, you're in luck: you can link up to four business accounts to a personal Pinterest account.
What is Pinterest Pixel?
The Pinterest Pixel (Pinterest Tag) is a JavaScript code for your web page that helps your business to measure, optimize and track audiences for your ad campaigns.
This kind of data is essential to gain insights into audiences and create more effective Pinterest advertising campaigns.
Are you interested in finding your Pixel ID for this social media? Then, log into your Pinterest ads manager account, open the ads' drop-down, and click on conversion tracking.
By this point, you can copy the numeric "Universal Pinterest Tag" ID for the selected pixel (if you have multiple) and input it into the link manager setup tab.
That's all it takes to measure the success rate of your ads.
Pin and Win: Try Pinterest Today
Now that you know how to set up your Pinterest Business account, you're ready to gain new customers and increase sales.
Ultimately, Pinterest drives 3.8 times more sales than other social networks, and 87% of Pinners have purchased a product because of Pinterest. It's safe to say that businesses should have a presence on this social media.
Do you want to learn more about Pinterest marketing or how to set up your Pinterest business account in more detail? Contact us now!