Pinterest Personas for the Festive Season 2021
We’re getting closer to the festive season - something that is blowing my mind just a tad - and I wanted to tell you about some interesting happenings that are fresh out of the oven at Pinterest HQ.
The organisational gurus that they are and given us an early gift by doing some SERIOUS research into different audience personas (goodness me that is thoughtful!) and how they behave and shop during the holidays.
So that you can make the most of your marketing strategy, I’ve summed up these 6 unique persona’s for you to use to have a holly, jolly and optimised business plan for your festive season.
Persona Numero Uno: The early bird
These guys are ahead of the pin game. They are often looking a year ahead, squirreling away holiday items throughout the year to reduce stress and crazed spending. A cool, calm and collected bunch.
2nd Cab off the rank: The Traditionalist
Holiday customs and Traditionalists go together like bread and butter. They crave familiarity and comfort and will look for it in their shopping. Having an event to look forward to and be prepared for is what they love. Plus those little toy soldiers from when they were little, they love them too!
Persona number 3: The Self Gifter
Holidays are about me time and the self-gifter knows what they want and how they want it. Self care is a well known phrase in their vocabulary and they find joy in treating themselves as they would a friend or family member. After all, self gifts can often be the best.
May the 4th Persona be with you: The Rookie Host
Another year around the sun and with it has brought newfound responsibilities...Hosting! These rookies are looking for easy to grasp items and advice, things that will impress without causing too much stress. They’re young but hardworking and ready for the challenge.
Persona 5: The Shipping-first shopper
In lieu of a certain global pandemic, this shopper gravitates towards free delivery, curbside pickup and productive shopping minus the time constraints and busy crowds. They are efficient and strategic, ready to stock up for the holidays and spoil their loved ones.
Last but not least Persona number 6: Next Level Party Planner
The bar needs to be raised and this shopper is here to help raise it. They are focused on trends that will inspire and enchant, keeping a close eye on the latest ideas on the holiday scene. Throwing a party means sparkle, great food and even greater decor.
Why are these persona’s are important?
These persona’s can not only help you pinpoint how your customer will shop, but give you time to create content and strategies that will appeal to them. Something else that will get you festive season ready is my brand new Pinterest Season Masterclass!
Created by yours truly to help get you thinking about all different holidays (like Halloween, Christmas, Summer, Black Friday, the list goes on), this masterclass will talk about Pinterest Holiday insights, my advice for organic strategies, tools you can use to help you execute your creative ideas plus HEAPS more!
This class will be running on the 14th of October and you can learn more about it here.
Hurry though, it’ll be here before you know it!
What holiday persona are you?