Social Media Marketing: Optimise With Facebook SEO
Getting your business out there online can be difficult to manage (we hear you!). Creating an account and watching it grow isn't as simple as it might seem, but the great thing is that there are effective methods for you to use in your effort to scale up your digital impact.
We're going to discuss Facebook SEO in this article, giving you some ideas on how to properly treat your Facebook as you use it to improve your business results. Hopefully, the information below can set you on the right track.
Let's get started:
Facebook SEO: Tips for Success
If you're not familiar with the term "SEO," it stands for "search engine optimisation." In most cases, the term relates to tweaking your website and content to rank better in search engine results pages. In this case, though, we'll be discussing how to adjust and operate your Facebook page to experience a better degree of success.
The more you optimise your page, the more likely people are to see you and engage with your content. It's important to have a unique strategy for each social media platform as well. Efforts you make on Instagram should be different from those on Facebook.
Comprehensive and Accurate Information
Ensure that you include your business location, hours, product information, and a clear indication of the nature of your brand. This sounds really straight forward, but you would be surprised how many accounts fail to include these basic details. Your brand voice should shine through in your photos, content, language used, and bio. Having accurate information allows individuals to find you as they search Facebook for businesses like yours.
When anything changes, make sure you reflect that on your page. That way, people are able to find you and access your page in a useful way. Current information also helps you to show up in Facebook searches.
You can also incorporate keywords from your SEO research into your descriptions on Facebook. Identify some popular keywords in your niche and add them to your about section, updates, captions, and other opportunities for written text on Facebook.
If your company has various stores, it's a smart move to create separate pages for each of your locations. Add the location of the store at the end of the username to make it easier for users to search and locate you wherever you've set up shop.
Engagement Brings Traffic
Search engines and Facebook both want to provide users with the sites that are most useful and relevant to their search. One key way they do this is by using social proof to see which pages are the best-liked.
Be sure to engage with users when they comment or share your information. The more back and forth you have with users, the more attention you'll get in feeds. Also, make a point to incentivize reviews.
Positive reviews from users are one of the most effective ways to improve your visibility. Each good review is like a vote in favor of ranking well and getting exposure.
Want to Learn More?
Getting to know the ins and outs of Facebook can be tricky. We’ve been on the platform for years and still don’t know it all. You don't have to go it alone, though. We're here to help you get on your way to great, nay show stopping results.
Contact us or explore our site for more resources and ideas on how you can bring your business to a higher degree of success through digital marketing.